New Sampling Study has Strong Stats

Some interesting research tidbits from a new study that recently was published by ASI, and hit the rounds on Nov 11th.

Look, we all know every media and marketing tactic has research to back up it claims that it is some magical, super power tactic which consumers love the most. I think the reality of Sampling research studies like this has a bit more "oomph" since it cuts right to what consumers want and how they immediately behave.

Some highlights:

- 84% of people remember the advertiser on a product they receive.
- 24% indicate they are more likely to do business with an advertiser on a product after receiving it.
- 62% have done business with the advertiser on a product after receiving it.

Sampling, In My Eyes

A blog about Sampling? Really?

Yes, really. Being a marketer, not only am I involved in Sampling but I find it to be both potentially simple and complex at the same time.

I have created Please Take Just One to create an online forum to showcase the world of Sampling through my eyes. Admittedly, I have a self-interest in promoting Sampling as well as my own agency (Zoom), so that bias and angle will always be prevalent.

I hope to have some fun with this blog and hope you find it of interest.

I strongly welcome your feedback and input.