New Sampling Study has Strong Stats

Some interesting research tidbits from a new study that recently was published by ASI, and hit the rounds on Nov 11th.

Look, we all know every media and marketing tactic has research to back up it claims that it is some magical, super power tactic which consumers love the most. I think the reality of Sampling research studies like this has a bit more "oomph" since it cuts right to what consumers want and how they immediately behave.

Some highlights:

- 84% of people remember the advertiser on a product they receive.
- 24% indicate they are more likely to do business with an advertiser on a product after receiving it.
- 62% have done business with the advertiser on a product after receiving it.